Attribute-based marketing is gaining ground in the hotel industry, giving hotels the opportunity to offer their guests a unique, personalised experience. The idea is that hotels treat not only the room type and price, but […]

According to a recent forecast by the World Travel and Tourism Council (WTTC), tourism will play a key role in the economic and social life of the European Union over the next decade. According to […]

Spring 2025 travel trends reflect the demand for personalized experiences and the diversity of travel preferences. Individual travel continues to be a prominent trend, as adventurous travellers increasingly opt for longer, up to 17-night trips […]

The rapid development of technology is reshaping the travel and tourism industry, according to a recent report. A joint study by the World Travel and Tourism Council (WTTC) and Trip.com Group examines sixteen technologies that […]

According to the Global Travel Trends Report 2025, travel habits are becoming increasingly conscious, especially among Millenials and Generation Z. People want not only to travel, but also to have real experiences while making the […]

The latest trend in hospitality, “Competitive Socializing” refers to interactive experiences that bring people together in a fun and exciting way. From head-tossing bars to escape rooms, these venues offer their guests a unique space […]