Wherever Taylor Swift is performing – it’s sure to have a big impact not only on people, but also on the economy and hospitality. At the start of her tour of Germany, for example, pizza sales in Gelsenkirchen exploded, with pizza orders quadrupling at L’Osteria while the singer was performing three concerts. Over the three days, almost 4,300 meals, including 1,300 pizzas, were sold. Among the singer’s fans (Swifties), the margherita pizza was the winner, and there was even a great consensus on the choice of drinks. Aperol Spritz was one of the most popular drinks during the concert days. The stores were of course expecting increased traffic, and staffing levels had also increased considerably, but there were still often queues outside the restaurant.
A pub in London has recently realised the power of Taylor Swift – and has taken advantage of the singer’s popularity. On her new album ‘The Tortured Poets Department’, released in April, the singer sang about a London bar of the same name in the song ‘The Black Dog’. Although there are several pubs of the same name in London, fans quickly guessed which one it was @theblackdogvauxhall, a pub in the south of the city. The Black Dog’s Instagram profile now says: “Home of tortured poets”, the lyrics are painted on the pub’s wall and Swifties are very welcome. According to the British magazine The Standard, the first few days after the song was released, the pub was so overwhelmed that it had to turn away customers. The bar now sells printed bags, T-shirts and hats that reference the Taylor Swift song.