In 2025, travel habits will change dramatically, with travellers’ needs shaped by individual experiences, sustainability and technological innovations. Here are the five key trends that will shape the future of tourism this year:

  1. Goal-oriented and slow travel:

Travel is becoming a way of life, with a focus on sustainability, immersive experiences and engagement with local culture. The popularity of slow travel is growing, especially among Gen Z and Y, who are opting for longer stays, train travel or eco-friendly accommodation. According to Kind Traveler’s CEO, travellers are increasingly looking for more conscious experiences while seeking to reduce their ecological footprint.

  1. Set-jetting and nostalgia tourism:

Pop culture serves as a source of inspiration for travellers who visit iconic filming locations or tour stops of famous artists. Younger generations are spending considerable amounts of money to visit locations seen on screen, such as Thailand or Hawaii, which have become popular through TV series and films. In addition, nostalgia tourism is booming as Gen Y’s favourite bands and artists, such as Oasis and Eminem, are moving tens of thousands of fans on their return tours.

  1. The boom of noctourism:

Nighttime experiences of nature’s wonders, such as the aurora borealis or bioluminescent beaches, are opening up a new perspective on tourism. Nocturism will be one of the most exciting trends of 2025, thanks to the visit of cultural sites at night and the development of a deeper connection with nature.

  1. Remote destinations and luxury experiences:

Luxury expeditions to remote and exclusive destinations such as the Seychelles, Botswana safaris or Antarctica will continue to grow in popularity. Travellers are seeking private islands and close proximity to nature, where they can enjoy unique wildlife encounters and comfortable, exclusive experiences.

  1. Calmcations:

Quiet, tranquil places such as the isolated retreats of Norway and Finland are the perfect choice for those looking for a break away from the hustle and bustle of the digital world. Unplugged cabins and noise-free environments are increasingly in demand as people seek mental and emotional recharging (Travel Tomorrow).