A study by Anuga, the world’s leading food trade fair, and market researchers Innova Market Insights has identified the nine most important food trends.

  1. Personalised nutrition – the desire for personalised nutrition is on the rise. Aspects such as a balanced diet, needs-based nutrient intake and functional foods are also increasingly in focus.
  2. Sustainability – sustainable products are increasingly in the spotlight: plant-based proteins are gaining importance. At the same time, there is a growing demand for alternatives to climate-sensitive raw materials such as cocoa, coffee and orange juice. Innovative solutions aim to reduce environmental impact and meet growing consumer demand for sustainability.
  3. Alternative protein sources – The trend towards alternative protein sources is developing rapidly. While the demand for plant-based proteins increased by 5 percent between 2020 and 2024, the demand for cultured and microbial proteins increased by 15 percent over the same period. They are particularly in demand as meat substitutes, in ready meals, desserts and ice cream.
  4. Snacking – snacking remains an important megatrend. Manufacturers are increasingly focusing on smaller portions and innovative flavour developments to meet the demand for enjoyment and convenience.
  5. Private label – private label products are becoming increasingly important, especially in Europe and North America. This trend is most prevalent in bakery products, meat and fish, eggs and ready meals.
  6. Premium & gourmet – Premium products are attractive not only because they are exclusive, but also because they are sustainable and of high quality. Consumers increasingly expect ethical and healthy products. Premium launches are particularly high in hot drinks, sauces and condiments, and snacks.
  7. ‘Gut & Digestive Health’ – health starts in the digestive system. The market for digestive fibre will grow by 3% per year between 2022 and 2024. Key markets are the US, UK and China. Dietary supplements (47% of new product launches) and products for babies and young children are particularly well represented.
  8. Halal – demand for products that comply with Muslim dietary standards is growing worldwide. The segment has grown at an annual rate of 8% over the last five years. In particular, the halal segment is growing spectacularly in bakery products, sauces and condiments and snacks.
  9. ‘Clean Label’ – transparency as a purchasing criterion. Conscious buyers and consumers increasingly prefer products without artificial additives (gvpraxis.food-service.de).