Beyoncé’s tour has boosted hotel bookings, particularly in Cardiff, Germany, and Houston, where it has brought in record revenues. In Cardiff, the average daily room rate (ADR) increased significantly during the tour period, with the average hotel rate rising to $247, an outstanding increase over the base rate. In Cologne, the revenue per room rate per concert increased by $80 compared to normal and hotel occupancy was high. In Houston, hotels generated $18 million in revenue during Beyoncé concerts, up 45% year-on-year. In Charlotte, the tour broke hotel revenue records. However, some cities, such as London, Boston, Las Vegas and Los Angeles, did not show significant increases in hotel performance during the tour. Concerts during the school year tended to stimulate less travel demand. According to Forbes, Beyoncé’s Renaissance Tour could bring in as much as $2 billion in ticket sales this year (Skift).
