According to figures released by the World Travel and Tourism Council (WTTC) at its General Assembly in Rwanda, tourism has significant economic potential in Africa, with the potential to generate up to $168 billion for the continent’s economy and create more than 18 million new jobs. The report, “Unlocking Opportunities for Travel & Tourism Growth in Africa”, builds on three key policy actions that could grow the sector by 6.5% annually, reaching an annual contribution of $350 billion. The report’s policy package focuses on improving air infrastructure within the continent, visa facilitation and tourism marketing. Tourism is a major sector in the region, contributing more than $186 billion to the region’s economy in 2019 and welcoming 84 million international travellers. It is also vital for employment, supporting 25 million people, accounting for 5.6% of all jobs in the region.
