One of the most important travel trends this year is the growing popularity of solo travel, especially among younger generations. According to a survey by American Express, 69% of travellers plan to travel solo this year, while 76% of younger generations, especially Gen Z and Gen Y, are interested in this type of travel. At the same time, there has been a significant increase in the sharing of solo travel content on social media, with Google searches up 223% in the last ten years.
Focus on local experiences: Demand for local experiences is also growing as travellers increasingly seek unique, locally organised adventures rather than traditional sightseeing tours. The Airbnb Experiences feature offering local adventures and the popularity of glamping reflect this trend. Travelers are now spending on vacations that offer unique options.
Technological development: The rapid development of technology is also having a significant impact on the travel industry. The pandemic has accelerated the adoption of technological innovations such as chatbots and facial recognition systems that improve the customer experience and make travel smoother. Travelers can now easily communicate with service providers and receive personalized offers through generative artificial intelligence.
Combining business and leisure travel: The “workation” trend, which combines work and leisure, is also becoming increasingly popular. More than 50% of travellers are willing to extend their business trip to enjoy leisure time. Hotels and other hospitality establishments are also adapting to the needs of digital nomads.
Greater awareness of sustainability: Increased awareness of sustainability is also evident, with more than half of US travellers wanting greater opportunities to travel eco-friendly. Consumers are willing to spend more on travel options that prioritize sustainability, and Booking.com’s survey shows that travelers are willing to pay a premium for sustainable accommodations.
Generational differences: Demand for exotic destinations has increased among younger generations, while older generations tend to focus on family time and local experiences. This generational difference is reflected in different travel preferences.
The use of artificial intelligence: The travel sector is being further shaped by the introduction of artificial intelligence. AI and machine learning technologies are helping to develop personalised travel offers, improve customer service and forecast future demand. Travel industry experts see huge potential in the use of AI to make every aspect of travel more efficient (TourismReview).